Events

June 4- 5
As this year's corporate sponsor, The Century Council provided a case study outlining the history of its services and current advertising situation to participating student teams. Students have to research the company and its competition, identify potential problem areas and develop an integrated communications campaign for The Century Council. Each student team presents its campaign to a panel of judges. Regional NSAC competitions are held during Spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.

June 4- 5
Seven advertising forums will feature several speakers discussing important topics in advertising. Each forum ties into the Make it New theme.


 * Make It Relevant: Advertising Communications Trends in Difficult Times
 * Make It Cohesive: The Opportunities and Challenges of Integrated Marketing
 * Make It Personal: Behavioral Marketing and Privacy Issues
 * Make It Inclusive: Managing Diversity and Multicultural Marketing
 * Make It Social: Breakthrough Digital Creativity
 * Make It Funky: Alternative Brand Marketing
 * Make It Different: Industry Reinvention